Classified as the largest sector fair in Latin America, Mercoagro (International Fair of Business, Processing and Industrialization of Meat) gathers in Chapecó city, every two years, all the trade of the world meat industry. But have you ever wondered how the event impacts your business?
Agribusiness represents more than 60% of Chapecó's GDP and drives several other sectors. “The meat industry, by paying salaries to thousands of employees, injects resources daily into the economy of the city and region. In addition, it drives the income of farmers, transporters, suppliers and a number of agribusiness companies. Mercoagro also drives the entire economy of Chapecó, bringing together this whole chain of the animal protein industry, ”says project manager Mercoagro 2020 Nadir José Cervelin.
In addition to bringing together sellers and buyers, the fair gives professionals the opportunity to enjoy knowledge through scientific events, news and trends in the meat industry. At the 13th edition, Mercoagro will bring together more than 200 sector companies and receive about 20 thousand visitors. The business estimate (deals closed during the fair, scheduled deals and deals closed in the following months) will reach US $ 200 million.
The event moves a wide network of companies needed to make it happen: suppliers for booth assembly, security, gas stations, transportation, restaurants, hotels, health centers, commerce, etc. “Exhibitors and visitors use all the services that Chapecó offers and add value to the local economy. In addition, Mercoagro is driving the development of new agro-related businesses, ”emphasizes Cervelin.
In May, ACIC began the executive phase for the 13th edition of Mercoagro, scheduled for September 15-18, 2020, at Tancredo Neves Park in Chapecó. Among the actions are the reestablishment of partnerships, definition of the fair rules, forming a work team to meet the demand of the event, consolidating experiences and implementing innovations. “The fair is consolidated and now the commitment is to add value and perpetuation. It is essential to maintain the high levels of efficiency that made this exhibition in Brazil and abroad known as one of the largest in the world food industry. In addition, we have the task of demonstrating to public agencies that Chapecó deserves a new exhibition park to host major events, ”concludes Cervelin.